Connections basics

Unlock the power of data connections in Out of Dark to enhance insights, encourage collaboration, and drive success.

Data connections are key to boosting Out of Dark by linking up with various data sources and tools like Google Analytics, Facebook, and Shopify. This lets you bring together and analyze all sorts of information about your business and how customers interact with it, all in one spot, giving you unprecedented, data-based insights. With Out of Dark, you can bring in data, break it down, and get actionable insights that help you understand your business and customer behavior better. By customizing the platform to fit your business's data and analytics needs, you can make the most out of Out of Dark.Screenshot 2024-03-19 at 10.22.14 PM

You can plug metrics such as revenue, budget expenses, follower growth, website visits, and more into your activities and touchpoints, determine how this data behaves, keep track of what journeys it applies to, and monitor the relevant activities.Screenshot 2024-03-19 at 10.25.59 PM

Data connections also make it easier to collaborate with your team on data. You can allow team members access to certain data sources, making teamwork smoother and ensuring everyone is on the same page with the latest information.

Keep your connections up to date so your data always reflects the most current state of your business, helping you make fast, informed decisions.Screenshot 2024-03-19 at 10.28.49 PM

Data connections can also enhance other features in Out of Dark. They enable you to automate tasks, trigger actions based on specific data changes, or create tailored reports and dashboards with your linked data.Screenshot 2024-03-19 at 10.34.49 PM

In essence, Out of Dark’s data connections are more than just merging data sources. They're about transforming raw data into meaningful insights, creating a personalized experience, improving functionality, and promoting collaboration within your team. With these capabilities, you can fully leverage your data and drive your business towards greater success.