How can we enlighten you?

Quick guide

Quickly start mapping customer interactions, identifying pain points, optimizing touchpoints, enhancing satisfaction, and driving growth.

• Out of Dark basics
• 5 easy steps to setting up your first customer journey

See all articles

Journeys

Dive into the details of crafting a customer journey map to streamline marketing, enhance coordination, and deepen customer insights.

• Customer journey basics
• Journeys tab
• Activity map
• Detail view
• Warning view

See all articles

Personas

Learn to craft detailed user personas to understand customer needs, preferences, and challenges and create truly personalized customer experiences.

• User persona basics
• Personas tab
• Persona builder

See all articles

Opportunities

Draw insights from data, outline new opportunities, and track improvements

• Opportunities basics
• Opportunities tab
• Opportunity builder

See all articles

Actions

Take actionable steps towards improving your touchpoints and customer interactions, and convert your opportunities into achievements.

• Actions basics
• Actions tab
• Actions builder

See all articles

Connections

Connect important metrics to the touchpoints in your journeys to enhance your decision making.

• Connections basics
• Metrics Setup
• Metrics templates

See all articles

Settings

Customize your settings, account and profile.

• Settings basics

See all articles

DIY

Step-by-step guides to get you up and running in Out of Dark.

• Gathering information for your first journey

See all articles